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History The Nike Swoosh Logo: From Humble Beginnings to Global Icon

History The Nike Swoosh Logo: From Humble Begin...

In 1971, Watergate was just a hotel, NASA was preparing Apollo 15, and a small Oregon company had just sold its first pair of shoes. The shoe — a football...

History The Nike Swoosh Logo: From Humble Begin...

In 1971, Watergate was just a hotel, NASA was preparing Apollo 15, and a small Oregon company had just sold its first pair of shoes. The shoe — a football...

How We Partner With Athletes On New Prototypes

How We Partner With Athletes On New Prototypes

All of Nike’s record-shattering, convention-breaking shoes began as prototypes. Many of them were disguised the same way: shrouded in black. American marathoner Conner Mantz remembers when he received the first prototype...

How We Partner With Athletes On New Prototypes

All of Nike’s record-shattering, convention-breaking shoes began as prototypes. Many of them were disguised the same way: shrouded in black. American marathoner Conner Mantz remembers when he received the first prototype...

The History of Virgil Abloh's “The Ten”

The History of Virgil Abloh's “The Ten”

Virgil Abloh’s relationship to Nike began long before he first visited the company’s world headquarters in October 2016 to start a new collaboration. As a teenager, living in Rockford, Illinois,...

The History of Virgil Abloh's “The Ten”

Virgil Abloh’s relationship to Nike began long before he first visited the company’s world headquarters in October 2016 to start a new collaboration. As a teenager, living in Rockford, Illinois,...